In the world of classic pickups, few trucks embody the blend of durability and innovation like the 1973 International Harvester Model 1010 Bonus Load. As International Harvester’s last full-size pickup before exiting the consumer truck market, this model represents a final showcase of the brand’s engineering prowess. Built for serious towing and heavy-duty workloads, the Bonus Load edition stands as a testament to IH’s commitment to rugged reliability.
The Model 1010 Bonus Load was designed with functionality at its core. Unlike its competitors, which leaned into evolving luxury trends, IH maintained its focus on work-ready performance. Its heavy-duty chassis, reinforced suspension, and available V8 powerplants made it an ideal choice for farmers, tradesmen, and anyone needing a dependable hauler.
Though International Harvester exited the light truck market in 1975, the Model 1010 Bonus Load remains a sought-after classic. Its blend of durability, towing capability, and unique engineering make it a standout in the world of vintage pickups. For collectors and restorers, finding an intact 1010 Bonus Load is like uncovering a relic from an era when trucks were built to work—and last.
As the final chapter in IH’s full-size pickup story, the 1973 Model 1010 Bonus Load proves that great design isn’t just about aesthetics—it’s about engineering that stands the test of time.
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